Elm
Situated on Remuera’s northern slopes, Elm draws inspiration from the elegant homes that were built at the turn of the 20th century in Remuera. Stately proportions and traditional design language speak eloquently to this. Fifteen truly contemporary apartments offer owners the best in modern living.
The Elm brand needed to convey a sense of comfort, style and relaxation to its target audience. A bold tree texture created a unique and artful reference the name, Elm. Select black & white imagery inspired by the fashion design vernacular added another distinct layer to the brand. The result was a 100% sell-down within just eight months of its launch.
Art Direction & Design: Mike de Vries
Property developers: Cooper & Associates
Renders: One to One Hundred
Agency: WRK Communications