HOOGA Outdoor Fireplaces

Built to endure the Kiwi backyard HOOGA Moveable Outdoor Fireplaces are built with heavy gauge Corten steel – also known as weathering steel because its unique alloy composition provides increased resistance to atmospheric corrosion.

The inspiration for the name is derived from the Danish word ‘Hygge’ and pronounced ‘Hooga’. Loosely translated, it means a feeling of comfort and contentment. The brand is understated, simple and bold, allowing the products to be front and centre.

Scope of work: Brand identity and design

Design: Mike de Vries
Photography: Supernormal
Copywriting: Andy King




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